That's painful for a marketing person to say. You can connect with him through his website.įor 2019, I would put my focus on just one thing: Deliverability. Ian Brodie is a marketing consultant and author of the bestselling book Email Persuasion. Most of us do the exact opposite and treat the subject line as an after thought. The subject line should help you write the email, not the other way around. In sum, when drafting your email you should think of the subject line first before anything else. If the subject line is too difficult to create then most likely the content of the email itself needs work. This works, but it only works once and people will unsubscribe. Don't trick people into opening it with the subject line. Most email that isn't read is because it was never opened in the first place. You can connect with him through Equalman. His book Digital Leader propelled him to be voted the 2nd Most Likeable Author in the World behind Harry Potter's J.K. His Socialnomics work has been featured on 60 Minutes to the Wall Street Journal and is used by the National Guard and NASA. Text and messengers apps are great but not anywhere as universally used as email.īestselling Author and Keynote Speaker Erik Qualman has performed in over 50 countries and reached 30 million people. If not, I archive it and know I can find it if ever needed.Įmail remains the most universal way to carry on a personalized conversation. I just have to go through and decide where it belongs outside of email. I've been doing this for years and get up to a few dozen every so often. Search will let you get to an old message faster than scrolling. Just archive everything older than 30 days and get started. If you have thousands of emails in your inbox, you are wasting time every day. I read/process all the messages I get and can now mail to thousands with my own return address and encourage them all to reply. Practicing the philosophy of 'zero Inbox' and ending each day with zero messages in my Inbox. Email is communication not a daily weeding job to find important messages. Modern accounts shouldn't have a problem but if you have it, take a look at better software and accounts to fix it. There are two things over the last 38 years of using email that stand as life-changing. Warren Whitlock advises companies on the strategies needed to take advantage of digital media tools and online opportunities that drive growth and profits.Ī current focus is on blockchain, a technology that will disrupt most traditional businesses while he also advises on ICO, e-commerce, martech, new media and the future of marketing. The more targeted and relevant your emails become, the more your subscribers will feel special-if they didn't subscribe to hear about your cute new puppy, don't send them emails about your cute new puppy. You might think this is encouraging negative action, but it actually instills more trust.ģ. Make it super easy for subscribers to unsubscribe at any time. (And no, simply introducing your email content with the line 'You're receiving this email because you're a contact on LinkedIn' doesn't make it OK in the slightest.)Ģ. If people didn't give their permission, how is this ever going to turn out to be good for your business in any way?! This is actually illegal if you're sending to contacts within the EU (due to GDPR)-and not to mention, downright flippin' annoying. STOP EXPORTING YOUR LINKEDIN CONTACTS AND ADDING THEM TO YOUR EMAIL LISTS. I don't know how many times I have to say it. Here are my big three concise email marketing recommendations (which are also mostly necessities!):ġ. He has been ranked as the world's top three influencers by Webinale, Onalytica, and ScribbleLive. Sam is founder of the eagerly-anticipated OPTIM-EYEZ.
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